Former President Donald Trump called for his supporters to boycott Atlanta-based Coca-Cola along with other "woke companies" in Georgia like Major League Baseball (MLB) and Delta Airlines—whose executives spoke out against the state's new voting act.
Although it already looks like Trump isn't following his own boycott demands.
Trump's boycott of the Coca-Cola company was particularly surprising given his past criticisms of "cancel culture."
Meanwhile, jokes and memes mocking Trump's obsession with Diet Coke began proliferating on social media.
On March 25, Georgia Governor Brian Kemp signed SB 202, titled "The Election Integrity Act of 2021" – which includes new rules of voter identification in the state and a controversial provision banning volunteers from providing food and drink to voters standing in long lines.
Coca-Cola Chairman and CEO, James Quincy, publicly slammed the bill as "wrong" and told CNBC's Sara Eisen:
"We always opposed this legislation."
Ed Bastian, the CEO of Delta Airlines – which is also headquartered in Atlanta – strongly opposed the new law, calling it "unacceptable" and "based on a lie."
And MLB Commissioner Rob Manfred confirmed the relocation of the 2021 All-Star Game from Georgia's capital in response to the passing of SB 202.
"I have decided that the best way to demonstrate our values as a sport is by relocating this year's All-Star Game and MLB draft."
"Major League Baseball fundamentally supports voting rights for all Americans and opposes restrictions to the ballot box."
In response to the companies denouncing Georgia's new voter law, Trump claimed baseball was "already losing tremendous numbers of fans."
"Now they leave Atlanta with their All-Star Game because they are afraid of the Radical Left Democrats who do not want voter ID, which is desperately needed, to have anything to do with our elections."
"Boycott baseball and all of the woke companies that are interfering with Free and Fair Elections. Are you listening Coke, Delta and all!"
A variant of the term, call-out culture, cancel culture is a withdrawal of support from companies that have said or done something considered offensive.
Trump criticized cancel culture at the Republican National Convention back in August, saying:
"The goal of cancel culture is to make decent Americans live in fear of being fired, expelled, shamed, humiliated and driven from society as we know it."
"The far left wants to co-erce you into saying what you know to be false, and scare you out of saying what you know to be true."
He also claimed during a speech in South Dakota that "cancel culture' was "driving people from their jobs," adding it was "shaming dissenters, and demanding total submission from anyone who disagrees."
"This is the very definition of totalitarianism, and it is completely alien to our culture and our values, and it has absolutely no place in the United States of America."'
"This attack on our liberty, our magnificent liberty, must be stopped, and it will be stopped very quickly."