TV and film star Terry Crews is facing backlash after an advertisement featuring him trying to convince people to work for Amazon went viral.
The commercial features Crews working in an Amazon warehouse, having discussions about how Amazon pays for its employees' tuition as well as painting the workplace as an exciting opportunity to drive a forklift.
#ad @Amazon has got gigs (and benefits) for days. So, check them out. Like now!
Unfortunately for Crews, Amazon's reputation precedes it.
This is Terry Crews cosplaying as a poor person to do an ad for union busting.
He's basically John Cena's character from Suicide Squad now. https://t.co/Inb5MBKFTk
— Elie Mystal (@ElieNYC) November 10, 2021
Terry Crews undoubtedly made more money LARPing as an Amazon employee for 30 seconds than any one of the actual warehouse workers will make in an entire year. https://t.co/Qpv3TQnZEt
— Type 1 Diabreadstick (@TheLaxLex) November 11, 2021
this is one of the most self humiliating pieces of advertising i've ever seen a celebrity partake in https://t.co/dAMsbSheKz
— only here to make friends (@tahdigphobiacow) November 11, 2021
As an actual warehouse worker that's worked from the bottom up; if you see this video, it's a sign to quit your job. It's working. The strikes are really working. https://t.co/mvpKcyMz52
— 🇯🇲 (@BIackJesus_) November 10, 2021
Amazon has many bad stories circulating online about how it treats its employees.
Some employees were forced to work so long without a break they resorted to relieving themselves in water bottles.
Workers also reported being punished for stopping work long enough to briefly speak to their managers.
He's having so much fun, he should work there forever since it's evidently so fulfilling and beneficial 🙏🏾 https://t.co/lSj44C3Fqe
— Shom (@Shomicita) November 10, 2021
Terry Crews be getting ready each morning like https://t.co/CaBkyltrws pic.twitter.com/MRfHi6HS0w
— Cam (@damnitscam33) November 10, 2021
Terry Crews did a propaganda video for Amazon while wearing a watch that costs as much as an Amazon worker makes in 6-12 months ($18k-39k) https://t.co/HiIDKcBUWs pic.twitter.com/rse7bOhgNl
— Omar Abdoun عمر عبدون (@omarabdoun) November 10, 2021
Where's the extended cut where terry pees in a bottle https://t.co/7m3flWGEBr
— alicia (@ipod_fangirl) November 10, 2021
However, Crews released a second ad for Amazon recruitment not long after the first, featuring him working out with Amazon boxes and advertising the company's "flexible schedule."
#ad @Amazon jobs work around your schedule. Not the other way around. Whaaaat?!!! Check it out.
How can you even make parodies after this? There's no parodying an unintentional self-parody THIS good. https://t.co/Ew9mE7j5Zy
— Blueberry (@Camacaw2) November 10, 2021
I wonder how much they paid @terrycrews that could have been used to pay workers an actual livable wage or otherwise improve the well-documented poor conditions that workers face when they aren't a rich celebrity followed by a camera crew. https://t.co/IK7aRrGN4p
— Ezra (@GrandmasterEzra) November 10, 2021
Speaking of Terry Crews... https://t.co/COxEa4Aj0f pic.twitter.com/c2LxK3h5bn
— DreamCatcher✊🏾💞 (@TheAngryDream) November 10, 2021
terry crews says porn is bad but high-turnover soul crushing warehouse jobs just the bees knees https://t.co/tTxbWIkMyI
— Magnetick 🍄 (@RealMagnetick) November 10, 2021
The advertisements were removed from Amazon's TikTok account, but remain available on Crews' TikTok and via a third-party on Twitter.