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Getty Image of Kellogg’s Froot Loops with @EndWokeness tweet overlayed
Geri Lavrov/Contributor/Getty Images; @EndWokeness/Twitter

Kellogg's Froot Loops is catching heat from the anti-woke crowd for its latest move. What's the fuss about? The brand is running a promotion on Canadian boxes that links kids to a free digital library.

You'd think encouraging kids to read is a good thing, right? But here's the kicker: the digital library is all about diversity and inclusion.

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