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Microblogging app Tumblr has been struggling to maintain an edge over other social media sites since instituting a ban on porn. Now, it is up for grabs.

Verizon, which acquired the platform along with other Yahoo assets in 2017, is seeking a new buyer and told the Verge that the sale process is "ongoing."

One company expressed interest and hopes to restore the app's former NSFW reputation.

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