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Kraft Created A Pink Mac & Cheese That Tastes Like Candy—And People Are Both Intrigued And Horrified
Remember colored ketchup? Back in the 90s, Heinz EZ-squirt in all kinds of fun colors was trying to top the market.
It was moderately successful, with fun shades like purple showing up to make your fries look like a 90s kid's dream color pallete.
Everybody please retweet this tweet, I need colored ketchup back in my life https://t.co/zgKLpoYYRA https://t.co/PBjTtwCYAY— Matt Radcliffe (@Matt Radcliffe)1611264384.0
But now it's 2021, and Kraft has come up with an idea of colored mac and cheese, which sounds innocent enough, until you see it.
This Valentine’s Day, we’re giving 1,000 lucky lovebirds the chance to turn their mac and cheese into sweet, pink… https://t.co/FlNlgtcRr1— Kraft Macaroni & Cheese (@Kraft Macaroni & Cheese)1611756033.0
Yup, that's right.
It is a shade of pink unlike anything ever seen in the world of cheesy pasta before. And it is also, apparently, CANDY-FLAVORED.
1,000 lucky (‽‽) people are being given the chance to turn their Kraft macaroni and cheese into this candy mac and cheese, and folks are, uh....unsure how to feel.
No one: @kraftmacncheese: let’s make mac and cheese pink and taste like candy 🍭 https://t.co/sPHBZFGPaX— kaylenbusch (@kaylenbusch)1611847715.0
@kraftmacncheese I don’t know whether to enter or call the police?!?!— TDMcClellan (@TDMcClellan)1611836938.0
@mrugankak @kraftmacncheese https://t.co/FyAjL6FQ82— Joe Exotic D’Angelo (@Joe Exotic D’Angelo)1611894021.0
@mrugankak @kraftmacncheese https://t.co/FyAjL6FQ82— Joe Exotic D’Angelo (@Joe Exotic D’Angelo)1611894021.0
@kraftmacncheese https://t.co/b1i2MRwmmj— Gin of Eve (@Gin of Eve)1611895527.0
that pink candy mac and cheese is really up there as one of the most wretched things conceived by human innovation— meow-gan 🐉 (@meow-gan 🐉)1611895219.0
The powder contains beetroot and carrot concentrates for the color of the powder.
For the flavor, the powder contains fructose, natural flavors and vanilla extract.
dis look like somebody’s intestines... https://t.co/bBWBmCOE31— sarah lugor!! (@sarah lugor!!)1611773030.0
Ok, so Kraft is doing candy Mac and Cheese, pink colored for Valentines.. Yay or Nay? My opinion..🤢 https://t.co/znGZJflIvS— ❄️🌹 ᗰᗩᖇIᒪYᑎ 🌹❄️ (@❄️🌹 ᗰᗩᖇIᒪYᑎ 🌹❄️)1611862232.0
2021 finally arrived and it brought pink candy flavored mac and cheese https://t.co/jc3qIRLrKi— Aaron Cohen (@Aaron Cohen)1611867005.0
Jesus... candy flavored Kraft Mac and Cheese... 🤢...🤮🤮🤮🤮 https://t.co/n0y7eQFubV— Kory💜Miki💙Razz (@Kory💜Miki💙Razz)1611814526.0
I am for prison abolition except for whoever invented this https://t.co/dVaRtgVK07— i bless the rains down in castamere (@i bless the rains down in castamere)1611796397.0
The entire concept is wildly crazy for some people, though some find it appealing.
so who's buying me the candy mac and cheese for valentine's day this year https://t.co/427ECsZ6Eb— ck // hasnt seen a worm in ages 🆖 (@ck // hasnt seen a worm in ages 🆖)1611888965.0
But for the most part, folks are debilitatingly confused.
mac and cheese that tastes like candy?? https://t.co/R22NNO4HhH https://t.co/6h4rE1i8pL— BLM | 🤍 Isaac (@BLM | 🤍 Isaac)1611838999.0
the kraft candy flavored pink mac and cheese feels like an elaborate metaphor that I’d see in a free verse poem... god I’m so tempted— Catie Wiley (@Catie Wiley)1611890662.0
If somebody makes this as part of Valentines dinner, they don't love you https://t.co/aPzFAfXmfF— Dr. Jason Johnson (@Dr. Jason Johnson)1611785545.0
Honey what's wrong, you've barely touched your Kraft pink mac and cheese for Valentine's Day that tastes like candy https://t.co/ZE3cSb5z85— the master and margaritaville (@the master and margaritaville)1611766875.0
You can win a free box by entering the sweepstakes at:
CandyKraftMacandCheese.com from 8 a.m. CST through Feb. 8 at 12 p.m. CST.
Your box will arrive by Valentine's Day.
You may either have the best date or the weirdest and worst date of your life that night.