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Elon Musk; Illuminated X sign on the former Twitter building in San Francisco
Clive Mason - Formula 1/Formula 1 via Getty Images, @elonmusk/X

The physical manifestation of Elon Musk's Twitter rebranding with an X didn't go over well at the San Francisco headquarters building.

A giant flashing X sign that was perched on the roof's edge of the building for the company formerly known as Twitter was removed for not having a permit days after it was installed on Friday.

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