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According to the tome's description:
"In a book both articulate and desperately needed, bestselling author Senator Ted Cruz provides a long overdue argument against the woke takeover of education, big business, the media, and Hollywood."
People couldn't get past the word "unwoke" in the title.
Cruz was likely chastizing the use of the slang term "woke"–colloquially used to express awareness of critical societal issues and facts–by coming up with a defiant response.
But it was a reach.
Social media users suggested that casual consumers glancing at the title might interpret "unwoke" as akin to being asleep.
On Twitter, a hilarious discussion ensued around Cruz's use of the clumsy word.
Cruz's expression on the cover's graphic was not safe from mockery.
Some users brought up his past indiscretion in February 2021, when he ditched his constituents for a mini-vacation during his state's winter storm crisis.
The roasting was amusingly relentless.
@helena/Twitter
If only he would consider the alternative.
Based on the reactions, It's fair to assume many readers will "unflock" to bookstores this November for a copy of Cruz's book.