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rebrand
As the saying goes, "if it ain't broke, don't fix it."
Nonetheless, several brands and businesses will sometimes make noticeable changes, be it to reach a wider audience, or simply to shake things up a bit.
In some cases, the effort pays off, like Dunkin' Donuts, who decided to stretch beyond simply selling doughnuts and coffee, eventually even dropping the "Donuts" from their name, but losing none of their popularity.
Other times, things don't go as smoothly, such as when IHOP (an acronym for the International House of Pancakes) temporarily changed its name to IHOB (International House of Burgers), which turned out to be nothing but a weeklong publicity stunt, but was met with anger and vitriol from it's fanbase during that controversial week.
Redditor Fflewddur_Fflam_ was curious to hear what other brands the Reddit community thought betrayed their core audience to disastrous results, leading them to ask:
"Who abandoned their core audience and paid the price for it?"