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Screenshots of the Stanley cup in the burned out car and Stanley President Terrence Riley
@danimarielettering/TikTok; @stanleybrand/TikTok

Stanley brand tumblers just got a major marketing push after a woman showed that her Stanley cup survived a car fire.

The stainless steel cup made by the company named after its "bottle innovator" William Stanley survived the conflagration, even still containing ice–proving the effectiveness of the vacuum-insulated lidded tumbler.

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