lent

Del Hall is the director of sales at Fifty West Brewing Company, which is based out of Cincinnati, Ohio. Many people give up alcohol for Lent, which commemorates the 40 days that Jesus fasted in the desert according to Christian theology. However, Hall is doing the opposite. He is only drinking beer until Easter.

Hall says that he was inspired by German monks from the 1600s. They brewed a beer during lent called a doppelbock, which is richer in carbs, and drank only that rather than eating solid foods.