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Image of police officer washing Black man's feet from He Gets Us campaign
He Gets Us/YouTube

A high-profile Christian ad campaign, known as "He Gets Us," faced significant mockery during the Super Bowl for its multimillion-dollar cost and its focus on foot-related imagery.

The ads, estimated to cost around $17.5 million, were part of a campaign run by the nonprofit Come Near. One of the ads featured people washing feet, accompanied by the following message:

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