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Crocs just revealed their version of cowboy boots, inspired by memes about the comfortable and divisive footwear.
The brand's signature clogs have been controversial for their unflattering aesthetics yet inarguably comfy design. Now, however, they have taken it to the next level.
To brainstorm for "Croctober" ideas, members of the brand’s design and product development team giddy-upped to the Wild West.
The result was the limited edition Classic Cowboy Boot.
The boots will debut on October 23, which is "Croc Day," and will retail for $120.
Crocs Cowboy Boots (2023)— Outlander Magazine (@Outlander Magazine) 1696588657
According to their website, the Croctober boot features:
"A signature Crocskin texture, metallic disco desert embroidery details, and a spinning spur on the back so you can really kick up some dirt."
Can we get a HOWDY? Classic Cowboy Boot coming Croc Day, October 23rd in select regions. #Croctober23— Crocs (@Crocs) 1696526135
Each pair also comes with a Croc Star Jibbitz charm and a 2023 Cowboy Duke Jibbitz charm that snap into the Swiss cheese holes, with room for more accessory customization.
"Our Classic Crocs Cowboy Boot was made for our fans and inspired by our fans’ creativity," reads the description.
Now that it's official, here's what social media is saying.
@StreetFashion01 wtf is this— pop culture \u2693\ufe0f\ud83c\udde6\ud83c\uddf7 (@pop culture \u2693\ufe0f\ud83c\udde6\ud83c\uddf7) 1696619637
@CNN The world is just getting weirder.— imhodler (@imhodler) 1696601782
@Crocs Had to check it wasn't April Fools Day.— Matt Clarke 4 EFTA \ud83c\uddf3\ud83c\uddf4 \ud83c\uddee\ud83c\uddf8 \ud83c\udde8\ud83c\udded \ud83c\uddf1\ud83c\uddee\ud83c\uddec\ud83c\udde7 \ud83d\udcb0\ud83e\udd85\ud83c\udfc1 (@Matt Clarke 4 EFTA \ud83c\uddf3\ud83c\uddf4 \ud83c\uddee\ud83c\uddf8 \ud83c\udde8\ud83c\udded \ud83c\uddf1\ud83c\uddee\ud83c\uddec\ud83c\udde7 \ud83d\udcb0\ud83e\udd85\ud83c\udfc1) 1696863488
@Crocs At least they will feel good, and be silly. I never thought I would see cow poke crocs. \ud83d\udc0a At least no crocs were hurt in the making of it. :)— \ud83c\udf0a (@\ud83c\udf0a) 1696526845
@CNN Oh My Eyes! The next croc shoe will be a Chia pet loafer— Diana Willis (@Diana Willis) 1696603156
@CNN thank god, i needed some new beachwear...— Skank Stevens (@Skank Stevens) 1696601882
@CNN Those crocs could really spice up the De Santis footwear choices.— Dr. McCoy (@Dr. McCoy) 1696602163
@CNN I assure you, no asked for these— Christian \ud83c\udf7f\ud83c\udfac\ud83e\udd85 (Reigning NFC & NL Champs) (@Christian \ud83c\udf7f\ud83c\udfac\ud83e\udd85 (Reigning NFC & NL Champs)) 1696601814
But not so fast! There's a Croc-clamoring stampede afoot.
@Crocs Howdy and a HELL YEA!— Copperstone \ud83c\udfb6 (@Copperstone \ud83c\udfb6) 1696528692
@Crocs I'm in— Derrick (@Derrick) 1696528500
However, there are conditions to be met.
@Crocs But will they be available in pink?— Kyle (Killer Era) \ud83d\udd2a (@Kyle (Killer Era) \ud83d\udd2a) 1696541109
@Crocs Make it a steel toe— Lil Dagger Dick (@Lil Dagger Dick) 1696543774
@Crocs If they was brown you would have had me— \u1da0\u1d43\u02e2\u1d57&\u02e2\u02e1\u1d52\u02b7 (@\u1da0\u1d43\u02e2\u1d57&\u02e2\u02e1\u1d52\u02b7) 1696534976
One person even referenced Garth Brooks' "Friends in Low Places" to comment on the western fashion statement.
So far, those who've managed to acquire a pair ahead of their official release have been praising the boots.
One enthusiastic reviewer going by the handle StylishGambino wrote on the website:
"So I wore these bad boys to a hoedown, and let me tell you, I've never seen so many bewildered faces in my life."
"Cowboys gave me side-eye like I'd just ridden in on a unicorn, and the Crocs enthusiasts were deeply disturbed by the sudden urge to square dance."
"These boots, are like the love child of John Wayne and the marshmallow man from Ghostbusters. They're so confused about their identity that they've become the fashion equivalent of an existential crisis."
"Are they boots? Are they Crocs? Let me tell you, the reactions were nothing short of priceless. People couldn't decide whether to tip their hats or offer a standing ovation."
"They're the fashion equivalent of a plot twist in a telenovela – utterly unexpected, yet strangely captivating."
"But here's the kicker, they'll hug your feet like a country love song."
"Are they a style statement or a practical choice? Well, that's for you to decide. Giddy up now y'all and order your pair."
Another jokingly raved:
"THese Are Great to russle up some cattle and gather my horses for a train robbery. Feel fancy and they are 4 wheel drive so I can run fast."
However, one reviewer offered a caveat for consumers who may think the Crocs are authentic cowboy boots.
"The photo shows the boot with a spur, which leads the reader to assume the boot is to be used for riding."
"Be aware the sole is flat with no real heel. This makes them prone to hanging up in the stirrup, making them dangerous."
Crocs chief marketing officer Heidi Cooley told The New York Times that the "Croctober" brainstorming meeting took them "about 12 minutes."
So how was the foam footwear company based in Broomfield, Colorado, able to get on board with the wild pitch?
“We don’t overthink it," said Cooley.