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Members of the train's crew said the eye-catching paint job and the staffing selection is a “sign of the steps we're taking towards a more inclusive, diverse and equal society."
Train manager Paul Austin said:
“This is about being accepted for who I am and representing the LGBT+ community we serve across our network."
“Being a part of the UK's first all-LGBT+ crew is a sign of the steps we're taking towards a more inclusive, diverse and equal society and I am so proud to be involved today."
The train was covered in the traditional Pride rainbow colors, with the addition of black and brown to symbolize BAME (Black, Asian and minority ethnic) inclusion, as well as the colors of the transgender flag.
Inside, the train was filled with posters and literature for passengers and featured Pride-related information and facts during the onboard announcements.
“I'm delighted to be launching our new Avanti West Coast Pride Train, which represents everyone in the LGBTQ+ community," Sarah Copley, Avanti West Coast executive director, said.
“It is a symbol of our commitment to diversity and inclusion as it travels up and down the West Coast Main Line."
“We live proud 365 days a year, not just today."
“I am so proud to be a part of a business where our people represent the communities we serve."