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On Wednesday, March 14, Toys "R" Us announced it would be closing or selling all of its U.S. stores in the face of almost certain bankruptcy. Since then, the once unquestioned king of toy sales has been endlessly eulogized on social media (though most of the stores have yet to actually cease operations). As a place where kids could be unashamedly excited and find cool products made just for them, the dying retailer holds a singular place in many consumer's hearts. But the closing of Toys R Us will have the largest impact on one person in particular: Geoffrey the Giraffe, an anthropomorphic savannah animal who is also Toys "R" Us's longtime mascot.