Nutter Butter just tweeted something that has the LGBTQ+ community raising their eyebrows for the suggestive way the cookie company used the word "nut" as a pun.
Riffing off of the lyrics to Nat King Cole's uptempo classic, L-O-V-E, Nutter Butter's Twitter account wrote:
"N is for the way you nut at me."
Yes, Nutter Butter just commented on the way a person gets nutted on–which, for the uninitiated refers to ejaculation in gay parlance.
Whether or not the tweet was intentionally NSFW or not, it conspicuously coincided with Pride–just before the month-long celebration of the LGBTQ+ community draws to a close.
Gay Twitter wasn't sure what to make of the cryptic tweet but proceeded to respond with caution.
\u201c@NutterButter Once again, I find myself asking if this is a situation of not enough gays consulted here or too many.\u201d— Nutter Butter (@Nutter Butter) 1656355922
\u201cyes it\u2019s true i\u2019m the intern for nutter butter\u201d— mother earth\ud83e\uddc3 (@mother earth\ud83e\uddc3) 1656360682
People who weren't ready for visuals got them anyway.
When their tweet condoning nutting at people caused quite a stir, the peanut butter cookie's social media team feigned ignorance, tweeting:
"Wait what are you guys freaking out about I was just singing."
\u201cwait what are you guys freaking out about i was just singing\u201d— Nutter Butter (@Nutter Butter) 1656355922
We are so onto them.
\u201c@NutterButter "Whoopsie Doopsie! Why is everyone reacting this way? We're just a simple ol' corporate social-media account for snack cookies, we would NEVER deliberately post a double-entendre to get everyone acting wild and generate hype! Silly internet, we would never do that. Tee-Hee-Hee!"\u201d— Nutter Butter (@Nutter Butter) 1656355922
People joined Nutter Butter in riffing on the classic Nat King Cole tune.
\u201c@NutterButter U is for the unadulterated words you speak\u201d— Nutter Butter (@Nutter Butter) 1656355922
\u201c@NutterButter O is for the way you....\ud83d\udc40\u201d— Nutter Butter (@Nutter Butter) 1656355922
\u201c@NutterButter G is for the only gum i seeeeeeee\u201d— Nutter Butter (@Nutter Butter) 1656355922
\u201c@NutterButter Is B for the way we bust on you?\u201d— Nutter Butter (@Nutter Butter) 1656355922
\u201c@NutterButter D is for the way you gobble Dietz Nuts\u201d— Nutter Butter (@Nutter Butter) 1656355922
Nutter Butter may have lost a customer if in the fact the cookie, was indeed, being lewd.
\u201c@NutterButter I will NEVER BUY your product!\n\nPlease don't sexualize a fucking cookie.\u201d— Nutter Butter (@Nutter Butter) 1656355922
\u201c@NutterButter me calling the horny police on nutter butter\u201d— Nutter Butter (@Nutter Butter) 1656355922
But others who were unsure of what to feel eventually went along with it.
But is it in the cookie's nature to be controversially provocative?
Let's take a look at Nutter Butter's recent tweeting history to get a sense of what they're capable of, starting with their tendency to play on popular memes.
Here is their attempt at the meme inspired by the way Justin Timberlake sang the word "me" in NSYNC's hit song from 2000, "It's Gonna Be Me."
\u201cDid I do the Justin It\u2019s gonna be May meme right\u201d— Nutter Butter (@Nutter Butter) 1651415149
Even cookies enjoy going out to a nightclub. Or in their case, a "nut" club, naturally.
Then, things got racy.
Gays typically have the urge to bust a nut by searching for a mate on apps like Grindr, but these delicious denizens of Nabisco prefer hooking up on "Nuttr."
\u201cA dating app called Nuttr for finding peanut-loving singles in your area\u201d— Nutter Butter (@Nutter Butter) 1647358138
To honor this year's graduates, the cookie account tweeted a photo of a Nutter Butter adorned in cap and gown indicating they graduated "suma nut laude."
It wasn't lost on us they replaced the Latin word "cum" with "nut."
We are so onto them.
Did they just encourage us to love ourselves?
\u201cGrab your nuts now via the link in bio! \ud83e\udd5c\ud83e\udd5c\u201d— Nutter Butter (@Nutter Butter) 1655471282
Things got so titillating, that they were at a loss for words after the Twitter account for Hot Pockets tweeted, "you think your life is hard? try being stuffed with meat 24/7."
While some people prefer that fulfilling lifestyle, Nutter Butter likes to keep things discreet.
In a follow-up tweet, Nutter Butter explained for their "nutty actions" from the day before while admitting they "would not go so far as to say it was out of character."
They explained the inspiration for the tweet was in reference to the cookie's "fond memories of Nat King Cole's 1964 banger L-O-V-E."
"If there's one thing on my mind, it's LOVE," wrote Nutter Butter, adding the tweet was "all out of love and I hope my gen Z audience can forgive me."
They may claim there was nutting to see here with the suggestive tweet.
But we see you Nutter Butter.
You may think you have us fooled with your innocence, but nut today!