motivational

Motivating people when you don't know them is difficult. What gets one person going might be a total turnoff for someone else.

We completely understand the copywriter here was tasked with motivating the masses (hard since people are individuals) to do something they probably don't want to do (climb the stairs to this gym) when an easier option is readily available (there's an elevator right there and also we could just not go to the gym at all—that's fine too).