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love is blind
Blockbuster Epically Trolled Netflix After Its 'Love Is Blind' Livestream Was Delayed–And Other Brands Jumped In
You may have noticed on Sunday—either on your own screen or from roughly half of the Instagram stories above your feed—that Netflix was experiencing some technical difficulties during what should have been the launch of the streaming service's second high-profile live event ever, after Chris Rock's Selective Outrage special.
The highly anticipated Love is Blind reunion was set to begin at 5 pm PT.
But the show's fans were met with an "almost time" screen from Netflix that lasted a bit too long.
\u201cTap in if you looking at this screen waiting for @LoveisBlindShow @netflix to stream the live reunion #LoveIsBlind\u201d— Blaccinated (@Blaccinated) 1681691261
Eventually, the screen changed, but to the dismay of fans it wasn't to the livestream.
Screens across the globe read:
"There's an issue with the livestream."
"Hang tight! We're trying to fix it as soon as possible."
\u201c@netflix oh really?? At least it's a new screen...I guess... #LoveIsBlind #LoveIsBlindLIVE\u201d— Annicia Kendall (@Annicia Kendall) 1681691068
While anticipating fans were rightfully irritated at the delay, many got their jollies from Netflix's fumble and used the hour-plus dead time as an opportunity to share to social media.
\u201c@netflix #LOVEISBLINDreunion #NetflixMeltdown\u201d— Netflix (@Netflix) 1681694967
Even LIB's co-host Vanessa Lachey got in on the fun.
\u201c#LoveIsBlindLIVE\u201d— Vanessa Lachey (@Vanessa Lachey) 1681692853
Others followed suit, teasing the streaming service for their massive fail.
\u201c@netflix y\u2019all better go back to shipping out DVDs that was more your speed\u201d— Netflix (@Netflix) 1681694967
\u201c@netflix The Netflix live broadcast engineer.\u201d— Netflix (@Netflix) 1681694967
It didn't take long before some higher profile accounts got in on the action.
\u201c@netflix i don't want to hear anything about our wait times now\u201d— Netflix (@Netflix) 1681694967
\u201c@netflix meanwhile\u201d— Netflix (@Netflix) 1681694967
\u201c@netflix my girlfriend thought it was my tv and left me thanks a lot\u201d— Netflix (@Netflix) 1681694967
\u201c@SlimJim @netflix I\u2019m still here\u2026.\u201d— Netflix (@Netflix) 1681694967
\u201c@netflix Love may be blind but we SEE you, @netflix social team. Pouring one out for your mentions tonight.\u201d— Netflix (@Netflix) 1681694967
But one reply by the original "and chill" counterpart had an epic response for its entertainment provider protégé.
Replying to Netflix's update that LIB would be airing shortly, Blockbuster trolled:
"Remember renting vhs' from us."
"You could start it on time no problem..."
"This is what we get."
\u201cnope. never leaving this app. \ud83d\ude2d #LoveIsBlindLIVE\u201d— Nicole Nichelle (@Nicole Nichelle) 1681692341
As if that wasn't enough of a burn, Redbox added:
"solidarity, bro."
And the internet collectively lost it.
\u201c@alamanecer Not Blockbuster!\u201d— Nicole Nichelle (@Nicole Nichelle) 1681692341
\u201c@BlackFangirling They came out the woodwork \ud83d\ude02\ud83d\ude02\u201d— Nicole Nichelle (@Nicole Nichelle) 1681692341
\u201c@alamanecer \ud83d\ude02\ud83d\udc80\u201d— Nicole Nichelle (@Nicole Nichelle) 1681692341
\u201c@CMargaronis Haha! Blockbuster making a comeback lol\u201d— \ud83c\uddfa\ud83c\udde6 Catherine Knows 2024 is Around the Corner #\ud83d\udfe6 (@\ud83c\uddfa\ud83c\udde6 Catherine Knows 2024 is Around the Corner #\ud83d\udfe6) 1681692206
\u201c@CMargaronis @sherrilee77 Too funny!\u201d— \ud83c\uddfa\ud83c\udde6 Catherine Knows 2024 is Around the Corner #\ud83d\udfe6 (@\ud83c\uddfa\ud83c\udde6 Catherine Knows 2024 is Around the Corner #\ud83d\udfe6) 1681692206
\u201c@JessicaKnapik That\u2019s a good burn\u201d— Jessica Knapik \u2728 (@Jessica Knapik \u2728) 1681690481
\u201c@JessicaKnapik \ud83d\ude02\ud83d\ude02\ud83d\ude02\ud83d\ude02\ud83d\ude02\u201d— Jessica Knapik \u2728 (@Jessica Knapik \u2728) 1681690481
\u201c@blockbuster executives last night when @netflix love is blind live completely failed. #loveisblind\u201d— Gorjess__xo (@Gorjess__xo) 1681731048
\u201cBlockbuster tweeting from the dead to drag Netflix is wild \ud83d\ude2d\ud83d\ude2d\ud83d\ude2d\ud83d\ude2d #loveisblind\u201d— Curatedlove | #sussexsquad \ud83d\udda4 (@Curatedlove | #sussexsquad \ud83d\udda4) 1681691214
Roughly an hour and a half later, Netflix did tweet an apology and promised to get the reunion on Netflix "as soon as humanly possible."
\u201cTo everyone who stayed up late, woke up early, gave up their Sunday afternoon\u2026 we are incredibly sorry that the Love is Blind Live Reunion did not turn out as we had planned. We're filming it now and we'll have it on Netflix as soon as humanly possible. Again, thank you and\u2026\u201d— Netflix (@Netflix) 1681694967
If you weren't able to watch the livestream when it did eventually air, Netflix promised you will have access soon.
\u201cLove Is Blind: The Reunion will be available globally at 12pm PT on April 17. Promise.\u201d— Netflix (@Netflix) 1681710016
Hang in there.