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The Warner Bros. studio lot and iconic water tower with a pink logo to commemorate the "Barbie" movie
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Warner Bros. was forced to apologize for its "insensitive social media engagement" after its tone-deaf memes for the hit films Barbieand Oppenheimer—which have taken social media by storm as the unlikely double feature "Barbenheimer"—sparked outrage in Japan.

The turmoil ignited when the official Barbie Twitter account responded positively to "Barbenheimer" memes, which contained atomic bomb jokes. The memes featured images of Barbie star Margot Robbie and Oppenheimer star Cillian Murphy against apocalyptic backdrops.

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