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The condiment is called "Ketchup and Seemingly Ranch," and it seems safe to say this is a first in the world of celebrity-related food trends.
The genesis of the condiment was a post by a Taylor Swift fan account on X, formerly Twitter, showing Swift standing beside a plate of food while attending the Chiefs game at which Swift and Chiefs tight end Travis Kelce went public with their rumored relationship.
@tswifterastour/X
The plate contained a single piece of chicken along with ketchup and a blob of white dipping sauce. Now, we don't even know that the plate was Swift's in the first place, but that didn't stop fans from breathlessly reporting on her supposed snack in the most hilarious way possible.
The post's caption read:
"🚨| Taylor Swift was eating a piece of chicken with ketchup and seemingly ranch!"
The excitement at something so mundane amid the Swift-Kelce furor coupled with the ludicrously silly wording instantly sent the post into the stratosphere. And soon, practically everyone on X was making a "ketchup and seemingly ranch" joke.
Even the dang Empire State Building got in on the meme.
So Heinz had the opportunity to basically do the funniest thing possible, and boy have they seized it. Heinz launched its "Ketchup and Seemingly Ranch" with an Instagram post.
The caption references Swift's barnstorming Eras Tour, which wraps up in a couple weeks after becoming what is all but certain to be the highest-grossing concert tour in history.
It reads:
"It’s a new Era for Heinz. Introducing Ketchup and Seemingly Ranch. Limited-edition bottles coming soon."
And of course, social media is once again having a field day with this.
Swift is said to be planning to attend Kelce's next game against the New York Jets this Sunday, October 1, so who even knows what new condiments we might have by next week.
Taylor's impact is simply unrivaled!