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Gucci Model Stages Runway Protest Over 'Insensitive' Use Of Straitjacket-Like Outfits
25 September 2019
*The following article contains discussion of mental health issues, see end of article for resources
Fashion, like any form of art, can sometimes take a step too far and become the subject of controversy.
During Milan Fashion Week, Gucci's fashion show featured a series of models dressed in "straitjacket-like outfits and sent down a conveyor belt runway."
<p>
Ayesha Tan Jones was one of the models who appeared in the show. </p><p>They felt the designs were offensive, however, and staged a protest where they and other models wrote "mental illness is not fashion" on their hands and held them up as they walked the runway.
</p><p><div id="insticator-container" class="embedid-c230ccfe-b34e-4c23-8bb0-aaf80e33dfdf"><div id="div-insticator-ad-1"></div><div id="insticator-embed"></div><div id="div-insticator-ad-2"></div><script data-cfasync="false" type="text/javascript">Insticator.ad.loadAd("div-insticator-ad-1");Insticator.ad.loadAd("div-insticator-ad-2");Insticator.load("em",{id : "c230ccfe-b34e-4c23-8bb0-aaf80e33dfdf"})</script></div></p><p><strong>Jones later <a href="https://www.huffpost.com/entry/gucci-milan-straightjacket-outfit_l_5d8a23e3e4b0c2a85cb19b70" rel="noopener noreferrer" target="_blank">wrote on Instagram</a>:</strong>
</p><blockquote>
<em>"As an artist and model who has experienced my own struggles with mental health, as well as family members and loved ones who have been affected by depression, anxiety, bipolar and schizophrenia, is hurtful and insensitive for a major fashion house such as Gucci to use this imagery as a concept for a fleeting fashion moment."</em>
</blockquote><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="eb91d" class="rm-shortcode" data-rm-shortcode-id="60NO2T1569857239"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1176073756898406401" data-partner="rebelmouse"><div style="margin:1em 0">There are no excuses for using this kind of imagery. 👏to Ayesha Tan Jones for calling it out on the runway. "Mental… https://t.co/J1K7KF9FQG</div> — Rachel Moss (@Rachel Moss)<a href="https://twitter.com/rachelmoss_/statuses/1176073756898406401">1569232808.0</a></blockquote></div>
<p></p><p><strong>They went on to say:</strong><br>
</p><blockquote>
<em>"It is in bad taste for Gucci to use the imagery of straight jackets [sic] and outfits alluding to mental patients, while being rolled out on a conveyor belt as if a piece of factory meat."</em>
</blockquote><blockquote>
<em>"Presenting these struggles as props for selling clothes in today's capitalist climate is vulgar, unimaginative and offensive to the millions of people around the world affected by these issues."</em></blockquote><div id="4de14" class="rm-shortcode" data-rm-shortcode-id="VQ40RR1569857239"><blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-version="4" style=" background:#FFF; border:0;
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<a href="https://www.instagram.com/p/B2t-g4bAB59/" style=" color:#000; font-family:Arial,sans-serif;
font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;
word-wrap:break-word;" target="_top">YaYa Bones on Instagram: “STATEMENT for my protest of the @gucci show ✊🏽 MENTAL HEALTH IS NOT FASHION”</a></p>
</div></blockquote></div><p>
Gucci has crossed the line during their fashion shows many times, both on purpose and inadvertently. </p><p>They've formerly attracted negative attention with sweaters that <a href="https://www.huffingtonpost.co.uk/entry/gucci-apologises-amid-backlash-over-blackface-jumper_uk_5c5bf951e4b09293b20bae5e" rel="noopener noreferrer" target="_blank">resembled blackface</a> and accusations of cultural appropriation for <a href="https://www.huffingtonpost.co.uk/entry/gucci-autumn-winter-2018-show_uk_5a8e996be4b0161d4318dfdc" rel="noopener noreferrer" target="_blank">featuring turbans</a> in another design.
</p><p><div data-conversation-spotlight=""></div></p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="a1834" class="rm-shortcode" data-rm-shortcode-id="TKYGRF1569857239"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1176310193682079745" data-partner="rebelmouse"><div style="margin:1em 0">CN: sanism, asylum, ableism, institutions
@Gucci seems determined to be super racist, ableist, & sanist in the na… https://t.co/q20aR3fGga</div> — Alice Wong (@Alice Wong)<a href="https://twitter.com/SFdirewolf/statuses/1176310193682079745">1569289179.0</a></blockquote></div>
<p></p><p>
<br>
</p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="0ca71" class="rm-shortcode" data-rm-shortcode-id="41EIWN1569857239"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1176288474980409344" data-partner="rebelmouse"><div style="margin:1em 0">@washingtonpost Hoodies with bullet holes? Straitjackets?
Can we just not go with a nice flowered print for the earth?
#ClimateWeek2019</div> — Kimberly Jenkins (@Kimberly Jenkins)<a href="https://twitter.com/KimJenkins12/statuses/1176288474980409344">1569284001.0</a></blockquote></div>
<p></p><p>
<strong>After this year's protest, Gucci shared an image on Instagram sharing why they created this design.</strong><br>
</p><div id="94002" class="rm-shortcode" data-rm-shortcode-id="SQDME11569857239"><blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-version="4" style=" background:#FFF; border:0;
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<a href="https://www.instagram.com/p/B2uTTVwCg-G/" style=" color:#000; font-family:Arial,sans-serif;
font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;
word-wrap:break-word;" target="_top">Gucci on Instagram: “Uniforms, utilitarian clothes, normative dress, including straitjackets, were included in the #GucciSS20 fashion show as the most extreme…”</a></p>
</div></blockquote></div><p>
<strong>Gucci also issued a <a href="https://www.huffpost.com/entry/gucci-milan-straightjacket-outfit_l_5d8a23e3e4b0c2a85cb19b70" rel="noopener noreferrer" target="_blank">statement to </a><em><a href="https://www.huffpost.com/entry/gucci-milan-straightjacket-outfit_l_5d8a23e3e4b0c2a85cb19b70" rel="noopener noreferrer">Huffpost</a></em>. In it, they wrote:</strong>
</p><blockquote>
<em>"The show presented how society today can have the ability to confine individuality and how Gucci can be the antidote. It was a journey from conformity to freedom and creativity."</em>
</blockquote><blockquote>
<em>"Uniforms, utilitarian clothes, such as straitjackets, were included on the catwalk as the most extreme version of restriction imposed by society and those who control it. The white outfits were a statement for the fashion show and part of a performance, in the sense of setting the context for what followed."</em></blockquote><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="a0f6a" class="rm-shortcode" data-rm-shortcode-id="M7DV211569857240"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1175814277543993344" data-partner="rebelmouse"><div style="margin:1em 0">Gucci making their fashion week show a sanatorium and putting models in straight-jackets 🙄 someone wrote mental hea… https://t.co/4avVl6DyBX</div> — next level charlie (@next level charlie)<a href="https://twitter.com/gone_xcx/statuses/1175814277543993344">1569170943.0</a></blockquote></div>
<p></p><p>
<br>
</p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="bf7e2" class="rm-shortcode" data-rm-shortcode-id="Q493AI1569857240"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1176421623823364096" data-partner="rebelmouse"><div style="margin:1em 0">“Mental Health is not Fashion”
Gucci S/S 2020
Let it be known that the model in the first picture was protesting a… https://t.co/Jm4fgwfI91</div> — Discotheque Punk (@Discotheque Punk)<a href="https://twitter.com/HeavensNoize/statuses/1176421623823364096">1569315746.0</a></blockquote></div>
<p></p><p>
<br>
</p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="35a99" class="rm-shortcode" data-rm-shortcode-id="HEDNES1569857240"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1176518999305117696" data-partner="rebelmouse"><div style="margin:1em 0">Calling it out on the runway. Need such courage in today's times. #MentalHealthAwareness https://t.co/gW9Xt8npwo</div> — Shubhangi Thakur (@Shubhangi Thakur)<a href="https://twitter.com/shubhangit_/statuses/1176518999305117696">1569338962.0</a></blockquote></div>
<p></p><p>Fashion is a part of our daily lives, whether haute couture or homemade. For a look at fashion through the years, the book <strong><em><a href="https://amzn.to/2myvSAN" rel="noopener noreferrer" target="_blank">Fashion History from the 18th to the 20th Century</a></em></strong> is available <strong><em><a href="https://amzn.to/2myvSAN" rel="noopener noreferrer" target="_blank">here</a></em></strong>. <strong></strong></p><p><strong><em>If you or someone you know is struggling, you can contact </em></strong><strong><em>the National Suicide Prevention Lifeline at 1-800-273-TALK (8255).</em></strong></p><p><strong><em>To find help outside the United States, the International Association for Suicide Prevention has resources available at </em></strong><strong><a href="https://www.iasp.info/resources/Crisis_Centres/" target="_blank">https://www.iasp.info/resources/Crisis_Centres/</a></strong></p><p>*****<br></p><p>Listen to the first season of <strong>George Takei's podcast, '<a href="https://anchor.fm/ohmyyypod"><em>Oh Myyy Pod!</em></a>'</strong> where we explore the racially charged videos that have taken the internet by storm.</p><p>Be sure to subscribe <em><strong><a href="https://anchor.fm/ohmyyypod" target="_blank">here</a></strong></em> and never miss an episode.</p><iframe frameborder="0" height="102px" scrolling="no" src="https://anchor.fm/ohmyyypod/embed/episodes/To-Shame-or-Not-to-Shame-e5cq4a/a-anj696" width="400px"></iframe>
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