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Patagonia Pulls No Punches With Blunt Political Message On Its New Tags—And Fans Are Here For It
As November approaches, even clothing brands are doubling down on their political messaging to make sure they're on the right side of history.
On some of their new tags, clothing brand Patagonia hid a frank political idea on the backside of their tags.
It read:
"VOTE THE A**HOLES OUT"
PATAGONIA’s New Tag! https://t.co/llY71SwsQG— Outlander Magazine (@Outlander Magazine) 1599929596.0
.@patagonia, can you please confirm if this is accurate. Cuz I’m about to go online and buy parkas in every color.… https://t.co/cv1SzQqXVa— Ana Navarro-Cárdenas (@Ana Navarro-Cárdenas) 1600142252.0
Many people who saw the tags online resolved to go get themselves some new clothes.
@ananavarro @patagonia I live in Texas but I think I need to get me some Patagonia ❤️— W Foster🏳️🌈 (@W Foster🏳️🌈) 1600143108.0
@ananavarro @patagonia I love Patagonia but can’t afford it but with this, I may have to bust the budget......— martha (@martha) 1600142559.0
Patagonia has been very forward with its political leanings in the past.
The headline on their website reads "vote climate deniers out of office."
I know Patagonia gets a reputation of being for douchey frat boys, but they make their gear outta 70% recycled mate… https://t.co/bU3YbsRZO9— Death to the Dewgarita Marky (@Death to the Dewgarita Marky) 1600048822.0
@CNN This just makes me wanna but their product more— september is here 🍂🍁🌞 (@september is here 🍂🍁🌞) 1600211287.0
They also write on their website:
"The 2020 US Senate races will have a significant, long-lasting impact on the strength of our nation's climate policies and the existence of our wild places."
@CNN I need new gear for this ski season... I think I’ll upgrade and support these guys!— Jason Dyer, PhD (@Jason Dyer, PhD) 1600217045.0
@CNN Brilliant! Makes my Christmas shopping for the fam much, much easier. Thank you @patagonia— DnahcSL (@DnahcSL) 1600211973.0
Climate isn't the only issue that Patagonia has attempted to be progressive about.
On racial justice in America, the company issued a statement saying:
"We must confront Patagonia's lack of progress and take full ownership of the legacy of our failures. We must listen to and support our Black, Indigenous and colleagues of color first and commit to becoming a more inclusive and equitable company."
Unrelated but I used to work at Patagonia and it really is a good company but anyways one day Jerry Seinfeld came i… https://t.co/wiya8CtyJh— G. L. DiVittorio (@G. L. DiVittorio) 1600115562.0
Pure🔥by @patagonia. https://t.co/PDCnHSqsjo— Corey Ciorciari (@Corey Ciorciari) 1599869843.0
@mashable https://t.co/LDQAKQvSbQ— Sinan İşler (@Sinan İşler) 1600212603.0
It turns out the new tag can be found on all of Patagonia's new "Road to Regenerative Stand Up Shorts."
@Mtnfire Hi Ann! The new tag is featured on our Road to Regenerative™ Stand Up® Shorts - 6". Check those out here:… https://t.co/jiGhzAsNez— Patagonia (@Patagonia) 1600208890.0
@StreetFashion01 @patagonia I hope this tag is real but in case it’s not this email is! https://t.co/ZuEkRZTQcj— ⚡️Ale ⚡️ (@⚡️Ale ⚡️) 1600065556.0
Patagonia! Their message is as great as their products! https://t.co/bomuYy8tcs— Scream the Truth 🇺🇸 (@Scream the Truth 🇺🇸) 1600173749.0
No matter what industry you work in, you can always stand up for what you believe.