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Screenshot of Gary Pilnick

Kellogg's CEO Gary Pilnick was harshly criticized after he told CNBC that the high cost of groceries has led some cash-strapped families to eat cereal for dinner—and that the brand is leaning into that reality by actively promoting it.

Pilnick argued that cereal is a cost-effective option, emphasizing its affordability during a segment on CNBC's Squawk on the Street.

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