inconsistent

This week the popular streaming service Netflix learned three vital truths.

• First, it's important for any business to have a consistent marketing strategy and message.
• Second, the internet's memory is long and will absolutely put an elephant's to shame.
• Third, the people of the internet will not hesitate to call a business out for being inconsistent.

This learning experience came after consumers discovered an inconsistency in the company's messaging that left them feeling less than loved.