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Dave J Hogan/Getty Images // Chicago Tribune/Getty Images // teddysquad/Instagram
Heinz has released a special edition Ed Sheeran-themed bottle of tomato ketchup.
<p>Rebranded as Tomato Edchup and sporting an image of a Sheeran lookalike tomato, the bottles will hit the shelves in supermarkets later this month.</p><div id="d3988" class="rm-shortcode" data-rm-shortcode-id="H0IO041573103803"><blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-version="4" style=" background:#FFF; border:0;
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<a href="https://www.instagram.com/p/ByVKUSzBgr5/" style=" color:#000; font-family:Arial,sans-serif;
font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;
word-wrap:break-word;" target="_top">Ed Sheeran on Instagram: “It's actually real and you’ll be able to get your hands on one very soon #Edchup #KetchupDay #EDxHEINZ #TheDreamThatKeepsOnGiving #Advert 📸…”</a></p>
</div></blockquote></div><p>Before that, the bottles will be available in Sheeran's favorite takeout restaurants in his home town of Framlingham in Suffolk, Rumbles Fish Bar, Zorbas, and Pizza and Grill, from Wednesday.</p><p>The Shape Of You singer is known for his love of Heinz tomato ketchup – he has an image of the famous label tattooed on his arm.</p><div id="dd5b3" class="rm-shortcode" data-rm-shortcode-id="P0Y3NS1573103803"><blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-version="4" style=" background:#FFF; border:0;
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<div style=" background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAAGFBMVEUiIiI9PT0eHh4gIB4hIBkcHBwcHBwcHBydr+JQAAAACHRSTlMABA4YHyQsM5jtaMwAAADfSURBVDjL7ZVBEgMhCAQBAf//42xcNbpAqakcM0ftUmFAAIBE81IqBJdS3lS6zs3bIpB9WED3YYXFPmHRfT8sgyrCP1x8uEUxLMzNWElFOYCV6mHWWwMzdPEKHlhLw7NWJqkHc4uIZphavDzA2JPzUDsBZziNae2S6owH8xPmX8G7zzgKEOPUoYHvGz1TBCxMkd3kwNVbU0gKHkx+iZILf77IofhrY1nYFnB/lQPb79drWOyJVa/DAvg9B/rLB4cC+Nqgdz/TvBbBnr6GBReqn/nRmDgaQEej7WhonozjF+Y2I/fZou/qAAAAAElFTkSuQmCC);
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<a href="https://www.instagram.com/p/7OoSBzkpCl/" style=" color:#000; font-family:Arial,sans-serif;
font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;
word-wrap:break-word;" target="_top">Ed Sheeran on Instagram: “The stripped version of 'Beer, boots and boobs ' is out next month”</a></p>
</div></blockquote></div><p>Back in April, he posted pictures of himself with a bottle of the condiment to Instagram, writing: “Yo @heinz I have an idea for a tv ad if you wanna do one, if not I won't be offended, I could never be mad at you. Slide in my DMs or have your people call my people. Lots of love, your biggest fan x"</p><p><div data-conversation-spotlight=""></div></p><p>Heinz previously mocked up a bottle of Edchup for the singer, but the product will now be hitting the shelves for real as the company celebrates its 150th birthday.</p><p>Sheeran's fans—and some of his famous friends—on Instagram were pumped.</p><p><br></p><p class="shortcode-media shortcode-media-rebelmouse-image image-crop-custom">
<img class="rm-lazyloadable-image rm-shortcode" type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTU4MDA0MS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYyMTUxNjk2MH0.s-tKwkRCYv3VJW93ffOaUkrctwc5h0ov_JuyR0uphq0/img.png?width=329&coordinates=0%2C0%2C0%2C0&height=81" id="8c730" width="329" height="81" data-rm-shortcode-id="f4af13209e1d6b26751c1dd3dce79cfa" data-rm-shortcode-name="rebelmouse-image">
<small class="image-media media-photo-credit" placeholder="add photo credit...">Instagram</small></p><p><br></p><p class="shortcode-media shortcode-media-rebelmouse-image">
<img class="rm-lazyloadable-image rm-shortcode" type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTU4MDA0NC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYyMDMxNTU2OH0.Xb1lu7f95bzTvkbxhjunMsK3OnuAzAjgqes8MDdCOuQ/img.png?width=980" id="b8dde" width="328" height="85" data-rm-shortcode-id="83224c1590696edba72c7ba3c2b61267" data-rm-shortcode-name="rebelmouse-image">
<small class="image-media media-photo-credit" placeholder="add photo credit...">Instagram</small></p><p><br></p><p class="shortcode-media shortcode-media-rebelmouse-image">
<img class="rm-lazyloadable-image rm-shortcode" type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTU4MDA0NS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYzNDEzMjE5MX0.ohAkMZ9yHo_vis_f1v3SjwuSo5gB9jEcaP-5Em2K1y8/img.png?width=980" id="63c9b" width="330" height="65" data-rm-shortcode-id="098c86ab4d46e5b0d767842e0ff8a937" data-rm-shortcode-name="rebelmouse-image">
<small class="image-media media-photo-credit" placeholder="add photo credit...">Instagram</small></p><p><br></p><p class="shortcode-media shortcode-media-rebelmouse-image">
<img class="rm-lazyloadable-image rm-shortcode" type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTU4MDA0Ny9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY1NDcyMzEzNn0.o_uhBOVL1bXPzImzj-DuZaDDjLa69xompPD9ircXbus/img.png?width=980" id="d8052" width="325" height="73" data-rm-shortcode-id="155789bdfc0b930e47bb404abc1abcac" data-rm-shortcode-name="rebelmouse-image">
<small class="image-media media-photo-credit" placeholder="add photo credit...">Instagram</small></p><p><br></p><p class="shortcode-media shortcode-media-rebelmouse-image">
<img class="rm-lazyloadable-image rm-shortcode" type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTU4MDA0OS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY0NzI0NjE3NH0.FAt0lLUkjUAa5xn6aSa5FWt5VyV1MoqwmwZgJrzll2o/img.png?width=980" id="2e329" width="323" height="80" data-rm-shortcode-id="1786db1924a637b247c5ef7407862ecd" data-rm-shortcode-name="rebelmouse-image">
<small class="image-media media-photo-credit" placeholder="add photo credit...">Instagram</small></p><p>The excitement quickly carried over to Twitter as well.</p><p><br></p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="e070a" class="rm-shortcode" data-rm-shortcode-id="J93YXW1573103803"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1136282005522583552" data-partner="rebelmouse"><div style="margin:1em 0">I want Edchup</div> — صفا~ (@صفا~)<a href="https://twitter.com/shappy__/statuses/1136282005522583552">1559745715.0</a></blockquote></div>
<p></p><p><br></p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="010a6" class="rm-shortcode" data-rm-shortcode-id="GAF6WU1573103803"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1136298388100722688" data-partner="rebelmouse"><div style="margin:1em 0">I really want the tomato Edchup</div> — this could be nazz (@this could be nazz)<a href="https://twitter.com/sheeranazz/statuses/1136298388100722688">1559749621.0</a></blockquote></div>
<p></p><p><br></p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="5ac48" class="rm-shortcode" data-rm-shortcode-id="34CW901573103804"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1136313554150318080" data-partner="rebelmouse"><div style="margin:1em 0">I may have just order some Edchup 😂 https://t.co/csPT0WNV9u</div> — Taylor Nikkole Reyes (@Taylor Nikkole Reyes)<a href="https://twitter.com/taylornikkole12/statuses/1136313554150318080">1559753237.0</a></blockquote></div>
<p></p><p><br></p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="97bfa" class="rm-shortcode" data-rm-shortcode-id="KUNPPW1573103804"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1136279250565099522" data-partner="rebelmouse"><div style="margin:1em 0">Teddy an his obsession with heinz ketchup. Now he got what he wants. Congrats Ted. Happy for you 🍅 #Edchup https://t.co/s44mGgLHNz</div> — Vina Veronika (@Vina Veronika)<a href="https://twitter.com/vinasiahaya/statuses/1136279250565099522">1559745059.0</a></blockquote></div>
<p></p><p>Buckle up, kids. 2019 is sure to get even weirder.</p>
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