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campaign slogan
"In order to make America great and glorious again I’m announcing my candidacy for President of the United States."
You can hear what he said in the video below.
"Make America Great Again" or "MAGA"—the campaign slogan with roots in White nationalism repopularized by Trump in his 2016 presidential campaign—was criticized by multiple journalists, scholars and commentators for being a loaded phrase. Many continue to express concern the slogan serves as an example of racist, dog-whistle politics and coded language due to its prior popularity with the Ku Klux Klan and other White nationalist organizations.
@JoshShaffer2/Twitter
The slogan became the hallmark of Trumpism, the political movement fixated on acquiring and keeping control of power that has continued to pose great risks to election integrity in the United States since January 6, 2021—the day a mob of Trump's supporters attacked the United States Capitol on the false premise the 2020 general election had been stolen.
But Trump's use of the words "great and glorious" prompted many to modify the original slogan acronym and thus "MAGAGA" was born.
Many agreed the potential slogan is a total mouthful, but the jokes were too good to pass up.
Trump's announcement came after the midterm elections did not result in the "red wave" Republican legislators and pollsters had counted on, and many candidates who had backed Trump's false narrative about election fraud were repudiated at the ballot box.
The announcement was largely discouraged by Republican insiders who have urged senior leadership to break from Trump following the GOP's disappointing midterm election performance.
From the start, it showed that the next election cycle is bound to have fact-checkers working overtime, particularly after CNN fact-checker Daniel Dale noted that Trump made dozens of false and misleading claims on topics as varied as the Islamic State, the Strategic Petroleum Reserve, gas prices, and climate change.